Balmain X L'Oréal
September 2017
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#WEAREINVINCIBLE
A capsule collection of 12 couture matte shades by color riche, designed for every complexion.
"No matter your origin, no matter your tribe.
Come together, be seen, be heard.
United, we are invincible.
Because we are all worth it!"
_Olivier Rousteing
This partnership was an easy fit, since both historic Paris institutions base their strength on an understanding of what a woman of today needs and wants.
The many shades of lipstick ensured that all skin tones were served—highlighting Balmain’s focus on inclusion.
“Beauty isn’t something that should be self-defined to just include a small, happy few—there is an amazing reservoir of beauty inside each and every one of us.”
_Olivier Rousteing
_Olivier Rousteing
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