The Choices: Classics, With A Modern Outlook

“In many ways, Balmain’s new prototype echoes the guiding principles behind all of our Balmain collections,” continues Rousteing. “While each runway offering acknowledges and salutes the house’s singular heritage and impressive savoir-faire, my team and I always ensure that we are, above all, designing for how today’s generation lives and dresses. That same historic-modern duality can be spotted in the new boutique interiors. The parquet, moldings, chandeliers, curtains and mirrors all make clear references to classic elements—but we’re definitely not trying to create some sort of museum piece or dollhouse. Instead, we play with each historical reference, making sure that designs are modern as well as elegantly crafted from the finest materials. Our new addresses are always spaces where I know that the Balmain Army would definitely feel at home.”